In 2019, B2B firms are using automatic account-based advertising and behavioral intent data to pretarget contacts who fit your ideal customer profile with paid media BEFORE they visit your site - to supercharge their account-based marketing programs.

In this on demand Webinar, Metadata CEO Gil Allouche and Tukan Das, CEO at LeadSift, discuss the necessary steps to execute a successful account-based paid media campaign.

Watch now and learn:

  • Generating and prioritizing your target accounts
  • Identifying your buying committee and getting their PII (personal information)
  • Verifying your prospects and aligning with sales
  • Using Behavioral Intent Data to precisely define audience targeting for paid media
  • Planning and executing paid media campaigns 
  • Measuring and optimizing your efforts


headshot-gil-alloucheGil Allouche, Co-founder and CEO,

Tukan_round-1Tukan Das, CEO, LeadSift

We hope you enjoy it!

Watch the Webinar Now: