In 2019, B2B firms are using automatic account-based advertising and behavioral intent data to pretarget contacts who fit your ideal customer profile with paid media BEFORE they visit your site - to supercharge their account-based marketing programs.
In this on demand Webinar, Metadata CEO Gil Allouche and Tukan Das, CEO at LeadSift, discuss the necessary steps to execute a successful account-based paid media campaign.
Watch now and learn:
- Generating and prioritizing your target accounts
- Identifying your buying committee and getting their PII (personal information)
- Verifying your prospects and aligning with sales
- Using Behavioral Intent Data to precisely define audience targeting for paid media
- Planning and executing paid media campaigns
- Measuring and optimizing your efforts
Gil Allouche, Co-founder and CEO, Metadata.io
Tukan Das, CEO, LeadSift
We hope you enjoy it!