Account-based marketing (ABM) is rapidly changing the way marketing departments track prospects, personalize content, and target ads. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy. LinkedIn and Metadata.io are leading this transformation with advanced tools to track your target accounts, analyze your buyer personas, deploy highly precise targeting, and ultimately build a stronger pipeline.

In this webinar, we'll cover:

• How to improve your precision targeting with Machine Learning
• How to optimize ads for ABM
• How to ramp up your sales team with lookalike audiences